Dating site advertising for a specific niche

The online marketer knows that to be successful within the dating industry, they need to have the ability to target different offers to provide opportunities for their markets.

One marketer’s traffic may not be the same as every other. It comes down to what that market is doing as to what traffic they are producing, and what their audience may be looking for.

Dating Kit makes it easier for you to create offers for your traffic that take into account the interests of your customers, known as “Niches”.

How it works

When your traffic lands on your Dating Kit site, it is vital that you ensure that your customers are shown appropriate content for their niche, which will then ensure higher conversions to paying customers. For example, a blog about Dogs with Dog Lovers are less likely to buy Cat related products.

The likelihood that they will convert is dramatically increased if they feel the site they are logging into can cater to their “kink” and is active with members within their geographical location.

If you have a significant amount of traffic interested in a niche, and their kink is not available, nor anyone interested in that kink, then they are unlikely to convert into a paying customer.

We all have our own sexual desires and fantasies, and as a marketer, you will need to be able to exploit these by ensuring that your traffic is niched and lands on the correctly niched site.

People looking for these fantasy kinks are more likely to make an impulse buy, as the user becomes more enamoured by what you are selling.

Capitalising on their kink gives you the opportunity to create a sense of community with the member as they see other members sharing in the interests they have and normalising what they enjoy.

That sense of belonging increases the likelihood of the member joining and converting to a paying member.

Even if the niche is small doesn’t have to be a barrier to large revenues.

Focusing on a niche

It is just as possible to get the same revenue from a niche audience of a thousand as it is from a generic audience of a million, because you are marketing a site that caters to a specific need that is much harder to find elsewher. People will be willing to pay for that kind of service with like-minded individuals than to pay on a generic, popular site that doesn’t cater to their particular area of fun and sexual fantasy.

DatingKit enables you to promote specific sites that cater to these niches and we are growing the types of sites and the niche categories all the time.

Being able to change the look of your advertising and offers when marketing to people of different sexual niches will put you in the best position for driving up revenue, because customer satisfaction will always equate to customer spending.

If you are in a position to offer an audience something they have difficulty getting anywhere else, you have the unique supply in a world where there is a large demand.

Can’t decide what niche to choose?

If you need help in finding the correct niche for the traffic source you have available or you believe there is a type of niche that we have not covered that we may be in a position to develop for you. Please get in touch with us and we can help develop the sort of site that is built around that particular niche.

Dating Kit profits when you profit and so we will go that extra mile to make you successful in business because it benefits you, it benefits us and it will definitely help benefit your traffic who are looking for that specific sexual niche that they have struggled to find in the past.