How much money does Tinder make?

Tinder is one of the most popular dating apps out there. In fact, it’s estimated that 50 million people use Tinder every month. With such a large user base, it’s no surprise that Tinder is a hugely successful business. But just how much money does Tinder make? Keep reading to find out.

Tinder is one of the most popular online dating platforms with over 50 million users. Here are some statistics you need to know.

Tinder is estimated to make over $1 billion every year. This includes both revenues from advertising and subscription fees from users. In terms of advertising, Tinder makes around $200 million each year. Tinder was founded by Sean Rad and Justin Mateen.

Tinder makes money by charging users for premium features, such as the ability to see who has liked you before you like them.

It also charges for extra matches. For example, you can pay to see 10 matches in a day rather than the default five.

Overall, Tinder is a very successful business because it lures the user in with a degree of free options and then promises success with the use of premium options.

The option of Super Likes and Boosts helps the company generate over $800 million a year in revenue.

Tinder also has advertising to boost its profits.

While most of their income is made via the premium options, for which they are very successful, they also use paid advertising on their platform to generate additional money.

With a general revenue of $200 million from advertising-income, it more than covers their basic operating costs and leaves them to focus on investment in other products and developments.

Tinder makes a lot but spends a lot.

Having a successful app like Tinder may be great in theory but it isn’t cheap to create and advertise to the same level of success that they have achieved. It is not something the average person could do with a basic salary.

Building the next Tinder is not about getting a bunch of male profiles to match with a bunch of female profiles and hoping for them to spend money. You also have to provide engagement and features that help them find people that are almost certainly going to reply and take an interest in them, to avoid a high abandonment rate.

Can Tinder ever be beaten as the king of dating apps?

In theory, yes it can. Everything has a peak and there is always a “next big thing” coming around the corner. But the average person will not easily find it.

Gone are the days when you could create a new site and turn it into a huge platform in your bedroom for little more than the price of a few coffees.

Now, even simple applications require $thousands to build, test and launch, and then potentially $millions to actually market to a big enough audience.

When the next big thing comes, it is most likely from a company with huge investment backing and usually will come from going viral among young people via sharing options on social networks.

The bedroom entrepreneur is not out for the count.

While Tinder and any future competitors require $millions to be successful, there are other routes the bedroom entrepreneur can take to become successful.

One of these is called the White Label route and is what companies like Dating Kit (www.datingkit.io) offer as a service.

White Label services are services you can get from a company and rebrand as your own. Imagine something like Tinder, but called a different name and branding that is hosted, managed and run for you, leaving you to simply advertise it to take a small commission.

It is a business model that works very well in all industries, from beauty to health products, shopping to dating and so on.

The bedroom becomes the boardroom.

By working with a White Label company, you can start your dating site from a third base, bypassing the first two bases of “cost” and “development.

White Label services like Dating Kit will have already developed and built the software from scratch and you just lease it from them. They will host it and have paid out the expensive investment expenditure so that you can lease it for a very reasonable fee that is well within the average person’s budget.

Having a white label service can be restrictive as you have very little say in how it is developed, customised or run, but it can be liberating to not have the headache of customer service, payment handling and technical issues.

It also provides you with a highly profitable entry to the dating industry, and more importantly, builds up some revenue for you to re-invest into your advertising and marketing of your site, or even save towards investing in building your own dating site platform with bigger cash sums backing your project.

Conclusion

Tinder may be the biggest and the best when it comes to dating, but it doesn’t mean there is no market for small businesses to set up and build from.

While the average person may not make the $1 billion a year Tinder makes, there are proven examples of people using White Label services as a springboard to turn over $100,000 – $1 million+ a year, and with it, grows their personal investment capital to build other projects worthy of Tinders success.