Dating Kit product update - July 2023

New features

Subscriptions: We have added a brand new User feature that allows guests to subscribe to the site in exchange for unlimited messages. This will allow Users to enjoy the site with a fixed monthly pricing model rather than a pay-per-message model. We still offer pay-per-message as an option with a focus on promoting this in future as a trial option to give Users an idea of what you can do on the site without committing to a subscription.

Updates

Layout: We have created a simplified new layout to the dating platform to focus customers to find and message people. This new layout should encourage better conversions of visitors to paying customers.

Home Page: We have updated the Home Page that visitors reach after registering. The new format removes a lot of the wasted space and excessive clutter that could cause confusion to new visitors and instead gets them started browsing profiles.

Landing Page: We have updated the initial landing page for the domain to one that contains a background image and a much more enticing, modern layout. This new, fresh look has already shown a greater numbers of visitors registering, during early testing.

Credits: We have updated the pay-per-message model to now accomodate paid messages and bonus messages to distinguish between the two. This will now allow Users to see how many remaining paid messages they have, but also see whether they have received any free credits as part of future promotions or events.

Bugfixes

We have fixed several small bugs and stability issues that were affecting the platform and as always, will continue to work on fixing any bugs we come across.