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07/01/2023
View ArticleOur broad range of high-converting dating niches ensure that you’re able to run profitable campaigns using a variety of acquisition sources – there’s a niche for every source. Our niches accept traffic from the UK, Ireland, USA, Canada, Australia, New Zealand and South Africa.
Scroll on down, and we’ll tell you all about them!
A modern online dating experience for people of all ages, who are looking for genuine relationships and meaningful connections.
The solid foundation of any dating portfolio – this niche is the starting point if you wish to expand your business into other niches to generate a greater ROI.
A world-wide, stable, ever growing dating market. This niche remains unsaturated as consumers frequently look for new dating opportunities online.
Mainstream dating is a widespread, socially accepted market. You can be confident in long-term growth and celebrate sustainable traffic and revenues.
This niche attracts members that have a higher propensity to verify their email addresses which increases the likelihood of purchasing a subscription.
Built for members over 50 years old, this niche was designed around the specific needs of those with more life experience who know what they want.
Users over 50 generally have a higher disposable income and are prepared to pay a higher price for a higher quality service – and pay for a longer period of time.
Members of this niche spend more time on-site investing in their dating profiles. This leads to increased on-site engagement, which positively correlates with upgrade rates.
Whilst running sites on our over 50s niche you can be confident your ads will appear for all appropriate searches in search engines, without classification issues.
Members can be cross-sold from a mainstream dating site to the over 50s niche, or from the over 50s niche to another niche in your portfolio. The monetisation opportunities are endless.
This niche connects ambitious, accomplished individuals who are looking to meet like-minded, successful singles.
This niche qualifies members based on their occupation and financial income. To find a higher-quality match, users are prepared to pay more.
This niche attracts members that have a higher propensity to verify their email addresses which increases the likelihood of them purchasing a subscription.
Members can be cross-sold from a mainstream dating site to the premium niche, or from the premium niche to another niche in your portfolio.
For people that have faith in their lives, this niche encompasses a broad view of Christianity and helps build long-lasting relationships.
Acting as a hub for the Christian community, this niche ensures members spend more time investing in their profiles. This positively correlates with revenue.
Designed around the specific needs of the Christian community, members are prepared to pay a higher price for this higher quality service.
Christian online dating is a widespread, socially accepted market. You can be confident in long-term growth and celebrate sustainable traffic and revenues.
Members of this niche are more likely to verify their email addresses. This allows us to contact them to provide helpful insights and upgrade prompts.
A safe, secure, private online environment for people seeking casual, informal or short-term physical and emotional relationships.
Drive traffic to casual dating sites with a fairly modest budget as casual dating traffic is often cheaper to acquire. Popular sources include PPC and SMS.
This niche has hundreds of thousands of new active members entering the database each month which keeps engagement, and upgrade rates, high.
Casual sites are a lucrative cross-sell opportunity from mainstream dating sites. You are able to cross-sell from within your members area for free.
All sites offer ‘Encounters’ – a swipe feature to help ensure your traffic sticks around and has no need to revert to competitors for a familiar experience.
An inclusive niche for open-minded adults, who are seeking consensual, non-traditional sexual, sensual and intimate relationships.
The demand for kink themed dating sites is continuing to grow as society is becoming much more ‘sex-positive’. This offers lots of opportunities to attract members.
Mainstream and broad casual dating sites don’t necessarily cater to anything outside the “norm”. The kink and BDSM niche is largely untargeted.
This lifestyle niche acts as a hub for the kink community. Members of this niche are more likely to keep their subscription active – even when they have found one partner.
Further monetise your casual dating traffic with a kink dating site. Members can be cross-sold for free via the members area of your mainstream and casual sites.
This casual niche connects unfiltered, empowered, plus size women with singles who appreciate and admire fuller figures.
Body confidence and body positivity in women is continuing to rise, which means you are able to capitalise on this niche as demand for BBW dating rises globally.
Mainstream and broad casual dating sites don’t necessarily cater to size-specific dating. You’re able to acquire cheaper BBW traffic than most other niches.
The targeted nature of our BBW niche and its unique features ensure that users don’t waste time filtering through members that are not suited to their desires.
Casual sites are a lucrative cross-sell opportunity for every dating portfolio. You are able to cross-sell from within your members area to increase ROI, for free.
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